How about posting a series of educational video tutorials going from "Hello World" to "this is really useful!" Github repos are great for proper programmers but why not broaden the appeal to less gifted potential early adopters! (Please).
I suggest line by line code explanation in an editor with a friendly-faced, reassuring commentator/instructor video overlaid, for good measure. Bung in a few Ads/subscriptions/donations & hey ho here we go! I'd sign up for that.